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Short answers, clear guides. If something is missing, write to us.
Guides
For organizers: getting started
Your brand, your first event, and what a brief is made of.
6 articles
Create your first event
From signing up to an event promoters can request, in five steps.
5 steps · Read →
Your brand page
The public page at parmo.io/@yourbrand: what is on it, and what your events inherit from it.
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Where your event shows up
Your event page, your brand page, and the public city and style pages under /events.
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Write the posting brief
Posting days, story media, the mention sticker and auto-posting: what a promoter is asked to do.
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Copy a past event
Start the next night from the last one, and which past events you can open.
3 steps · Read →
What Parmo costs
Nothing. One package, free, and the reward you set goes to the promoter.
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For organizers: running the event
Requests, invites, rewards, tickets, the door, and the numbers afterwards.
7 articles
Requests and screening
Who gets onto your event: accepting requests by hand, taking everyone automatically, or letting a follower minimum decide.
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Invite promoters and build groups
Invite by name, save the people who worked, and invite a whole group to the next night.
3 steps · Read →
Edit, cancel or complete an event
What you can still change once promoters are on board, and what Publish, Cancel and Mark complete do.
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Release or withhold rewards
Auto-release, "Release all", withholding with a reason, and how disputes come back to you.
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Deliver real tickets
Upload tickets or forward the provider email, sort them into Standard and VIP, and send them out.
4 steps · Read →
The door: code words and check-in
How promoters prove their reward at the door, and how you tick them off.
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Reading your stats
Reach, story views, cost per 1,000 views and which stories never went up.
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For promoters
Sign up, find events, get onto one, and keep track in My nights.
5 articles
Become a promoter
Sign up, connect Instagram, pick your genres. Ten minutes and you can request your first event.
5 steps · Read →
Find events near you
Where the feed searches, grid or map, radius and filters, and why an event you expected is not there.
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Request to join, or accept an invite
The two ways onto an event, what the statuses mean, and choosing who posts your story.
4 steps · Read →
My nights
Every gig as one night on a timeline: the five stops, what each badge means, and what the app wants from you next.
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Share an event
Send an event to friends, and what happens when they sign up through it.
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Stories & verification
Posting, auto-posting, and how Parmo checks a story stayed online.
5 articles
Post a story that counts
The one-tap post from Parmo, what counts as posted, and what makes a story invalid.
4 steps · Read →
Auto-posting and the calendar
Let Parmo post for you at the right time, and move, cancel or re-schedule from the calendar.
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Use a story you already posted
Posted it yourself from Instagram? Pick it in Parmo and it counts.
2 steps · Read →
How Parmo verifies a story
When the checks run, what "verified" means, and what "taken down early" and "reversed" mean.
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My stories: your numbers
Every story you posted through Parmo with its views, in one place.
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Rewards
What you earn, how to collect it, disputes, ratings and your score.
4 articles
Rewards, explained
Guest list, drink balance or VIP: who sets the reward, what follower bands are, and when it moves.
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Collect your reward
Code words at the door, tickets by email, reading your Wallet, and your reward on its night.
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Dispute a reward
When a reward was withheld or never released, how to dispute it once, and who decides.
3 steps · Read →
Ratings and your score
Rating an organizer, who sees your ratings, and the score that decides who gets invited.
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Account & Instagram
Connection, notifications, invites, your public page, deletion.
7 articles
Connecting and reconnecting Instagram
Why a business or creator account is required, what Parmo can see, and what to do about "Expired, reconnect".
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Notifications
Email, desktop and mobile push: what each carries, and what always arrives.
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Invite friends and organizers
Your invite link and code, choosing your own code, and what an invite does for an organizer.
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Your public page
The page at parmo.io/@you: switching it on, what it shows, and who can see it.
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Language and devices
Switching between English and German, and signing out of a device.
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Report a problem, or block an organizer
Flag an event, hide an organizer, and where to reach us.
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Deleting your account
How to delete, what is removed, what stays anonymised, and the Instagram data-deletion route.
Read →
What you want to know
What is Parmo?
Parmo is a marketplace for event promotion: organizers put their event up, verified promoters promote it in their Instagram story. Instead of a paid ad, guests see a recommendation from real people in their scene.
What does Parmo cost for organizers?
Nothing. There is one package, it is free, and it includes everything: verified promoters, checked stories, tickets and the door. No subscription, no fee per event. You only set the reward a promoter gets for a verified story: a guest-list place, a drink balance, or VIP.
How are promoters verified?
Every promoter connects their real Instagram business or creator account, so bots and fake accounts never get through in the first place. Post reliably and your score climbs. Delete stories early and you lose it again.
What do promoters earn?
What the organizer set before you request: a place on the guest list, a drink balance at the bar, or VIP treatment, with real tickets by email where the organizer has them. The reward is fixed in advance, so there is nothing to negotiate.
How do you know the story really stayed online?
Parmo checks automatically through Instagram. After posting, it confirms every few hours that the story is still up and once more when the window closes (24 hours by default); only then is the reward released. Delete it early and there is no reward.
Do I need a lot of followers to become a promoter?
No. Some organizers set a follower minimum for their event, most do not. What matters more than raw follower count is whether your audience fits the scene and whether your stories actually get seen.
Which cities is Parmo in?
Parmo starts in the techno scene around Düsseldorf. More cities follow as soon as there are enough verified promoters active there.
How is this different from Instagram ads?
An ad is recognisable as advertising and disappears the moment the budget runs out. On Parmo, real people from the scene do the posting, so it lands with their friends as a recommendation rather than as advertising.
How quickly can I start?
In a few minutes. Organizers need the story asset, ticket link, date and venue; promoters need a professional Instagram account. Promoters can use the app or the website; organizers work on the website.
By Mio Noel Davis, Product & Engineering · Published · Updated