Glossary
Follower bands
Follower bands grade a promoter's reward by audience size: one reward under 2,000 followers, a better one above, and up to five levels on Parmo.
What are follower bands?
Follower bands are reward levels tied to the size of a promoter's audience. Instead of one reward for everyone, the organizer sets a ladder: below a certain follower count a promoter gets one thing, above it something better. It is the influencer rate card, scaled down to a guest list place and a bar tab.
The point is fairness in both directions. A promoter with 8,000 followers who reaches half the local scene should not get the same as a friend with 300, and an organizer should not have to negotiate every deal one by one. Bands put the rule on the event page, so everyone knows what they will get before they sign up. Follower count is only a rough stand-in for reach, which is why bands work best when they are kept simple.
How follower bands work
The organizer picks the thresholds and what each band gets. Two or three bands are typical, for example under 2,000 followers, 2,000 to 5,000, and above 5,000. Bands can differ in amount, such as a larger drink balance, or in kind, such as guest list at the bottom and VIP at the top. Because the band depends on a number that changes, the deal should also say when the follower count is read: at sign-up, on the night, or when the reward is handed over.
Example: three bands for a club night
Say a club in Munich promotes a Saturday with three bands. Under 2,000 followers: guest list. 2,000 to 6,000: guest list plus one. Above 6,000: VIP for two. Twelve promoters sign up; eight land in the first band, three in the second, one in the third. The organizer knows the most the campaign can cost before the first story goes up, and the bigger accounts had a reason to take part.
Tips for setting bands
- Keep it to two or three bands. More levels mean more arguments at the edges, not more fairness.
- Set thresholds from the promoters you actually work with, not from influencer tables built for fashion brands.
- Make the top band worth it, but count how many promoters you expect in each band before you publish, so the total stays affordable.
- For promoters: the band follows your follower count, but organizers remember your views. A small account with strong stories gets asked back.
Follower bands on Parmo
An organizer can set up to five follower bands in the reward step, labelled like "Under 2,000 followers" and "2,000+ followers". The band is read from the promoter's connected Instagram at the moment the reward is released; without a connected account a promoter lands in the lowest band. Like the rest of the reward, the bands lock once the first promoter has accepted. See Rewards, explained.
Common questions
- When is my follower band decided?
- On Parmo, at the moment the reward is released, from your connected Instagram. Followers you gain during the campaign therefore count.
- Can a small account still earn a good reward?
- Yes. The lowest band gets the reward the organizer set for it, and organizers who see strong views from a small account often invite that promoter again.